Buddha's Brew Identity Rebranding
The challenge of re-defining an Austin Classic meant stripping away its current identity, and starting from scratch. New brand values emerged, highlighting originality, authenticity, playfulness, and “going with your gut”. Buddha’s Brew’s new identity is for the doers, the players, the broad thinkers- people who aren’t afraid to follow that instinct for adventure and discovery.
My process: Digest the strategy, develop a brand story and mood board, create logo ideas and then develop finished art. Click to enlarge.
