Graphic Design | Art Direction

BAGGU

Baggu makes fashion accessories with sustainable materials. The goal of this campaign is to design bags that connect like-minded customers using locally-inspired designs and experiences, because the truth is, we’re “Better Together”. This campaign offers connections through art, culture, community, and shared values.


BAGGU and various American art galleries collaborate to show how art unifies a community. Also, carriers of these gallery bags feel a sense of unity with other Baggu carriers who value art, history, and culture.

 

There is a strong connection between food and environmental efforts. BAGGU and American farmers’ markets collaborate to offer local communities healthier food options.

 

The BAGGU pop-up cafe offers a social spot for people to interact, share common interests, and learn how to contribute to a more sustainable world.

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BAGGU sponsors gallery exhibits for local artists to encourage local support. Not only is the art for sell, Baggu’s local artist-inspired bags can be purchased.

 

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